Start with the business need.
The goal might be less administration, easier access to information or a new product. The technology should serve that goal, not define it.
About the lab
Business understanding.
Hands-on building.
The AI Business Lab helps Australian businesses move from wondering what AI could do to working out what is useful, then building it.
Meet the founder
Sarah-Jane Kavanagh
A little background
- Degree: Master of Business (Marketing), UTS
- Professional development: AI strategy, change management and ethics
- Training: ISO/IEC 42001 Lead Implementer, PECB
Sarah-Jane Kavanagh is the founder of The AI Business Lab and CPD On Demand. Her work combines practical AI implementation, marketing and professional education, with experience across agencies, associations and the built environment.
That experience informs a straightforward approach: understand the job, choose a useful place to start and build around the people who will use the result.
The projects in the lab include own products, business tools and personal builds. They explore different questions, from making specialist knowledge easier to use to designing voice experiences with clear limits.
See projects built in the labSarah-Jane KavanaghFounder, The AI Business Lab · Sydney, Australia
Qualifications and continuing learning
Business foundations.
Focused AI learning.
Business education, followed by professional development in AI strategy, implementation, change and ethics.
Academic degree
- Master of Business (Marketing)University of Technology Sydney · 2012 to 2013
Professional development
- ISO/IEC 42001 Lead Implementer trainingPECB · Completed 2026. Course completion, not professional certification.
- Change Management: Reskilling in the Age of Analytics and AIStanford Center for Global Online Education · 2026
- Artificial Intelligence: Implications for Business StrategyMIT Sloan School of Management · 2024
- Ethics of AILondon School of Economics and Political Science · 2024
- Board Leadership in the Age of AILinkedIn Learning · 2026
- AI For EveryoneDeepLearning.AI · 2024
- Piloting AI 2024Marketing AI Institute · 2024
What guides the work
Useful beats impressive.
Make the work tangible.
A defined workflow, a working system or a testable prototype gives you something concrete to evaluate and improve.
Design for the people using it.
A tool needs to fit the way people work. Clear instructions, appropriate review and sensible limits matter as much as the interface.
Be clear about what comes next.
Scope, costs, responsibilities and dependencies should be discussed before work starts. A prototype is not automatically a production system.
Industry knowledge, not an industry limit
A broad range of
useful starting points.
Our experience includes agencies, associations, building product businesses and design practices. That provides useful context, but the services are not limited to those sectors.
If your work depends on knowledge, repeated processes or information moving between people and systems, there may be a practical opportunity to explore.
Explore the three servicesLet’s find your starting point
Start with the job you’d like to improve.
Bring one process, a list of ideas or a product you’d like to develop. We’ll discuss what’s possible and a sensible next step.
Book a free 60-minute session